Privacy Policy

We collect the following types of personal data when you use our services, book coaching, enter races, or join our events:

• Full name, date of birth, and contact information (email, phone, address)
• Health and medical information (e.g. to ensure safety at events)
• Payment and billing information (processed securely via third-party systems)
• Training data, preferences, and communications
• Photos and videos captured during events (used with consent)
• Technical data (e.g. IP address, device/browser type, location)

We use your data to provide you with our services, support, and communications. This includes:

• Registering you for coaching sessions, races, or events
• Communicating event or service details and updates
• Tailoring training plans and coaching support
• Marketing relevant services (with opt-out options)
• Ensuring your safety at sessions and events
• Fulfilling legal, accounting, and insurance requirements

Your data is stored securely on GDPR-compliant systems and protected through:

• Password-protected databases and cloud platforms
• Restricted access to staff on a need-to-know basis
• Encryption and security updates
• Regular review and data hygiene practices

We take data protection seriously and continuously review our safeguards.

We do not sell or rent your personal data. We may share limited data with trusted partners where necessary to:

• Process payments (e.g. Stripe, GoCardless)
• Manage bookings or training apps (e.g. HighLevel, TrainingPeaks)
• Deliver race timing, results, or medical support
• Comply with legal or insurance requirements

All partners are contractually obliged to protect your data and only use it for agreed purposes.

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent at any time (e.g. from marketing emails)
• Object to how your data is used in some cases
• Request a copy of your data in a portable format

To exercise your rights, email us at [email protected]

Our website uses cookies to:

• Improve your browsing experience
• Analyse website traffic and usage patterns
• Personalise content and offers

By using our site, you agree to our use of cookies. You can manage cookie settings via your browser.

We keep your data only as long as necessary to fulfil our services, legal obligations, or your coaching/race history.

• Coaching and booking records: typically kept for 6 years
• Photos and media: kept until you request removal
• Marketing consent: managed continuously via our email system

We use third-party platforms to help deliver services, including:

• WellnessLiving for bookings
• TrainingPeaks for coaching plans
• Stripe and GoCardless for payments
• HighLevel for communications and CRM

Each provider has its own privacy policy, and we ensure all comply with UK data protection laws.

This Privacy Policy is reviewed regularly and may be updated from time to time. The "last updated" date will always reflect the most recent changes.

We recommend checking this page periodically to stay informed of how we protect your data.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please get in touch:

Email: [email protected]

We will aim to respond within 5 working days.